1) Create unique, accurate page titles.
2) make use of the 'description' meta tag.
Improving Site Structure
3) Improve the Structure of your URLs.
4) Make Your site easier to navigate.
Optimizing Content
5) Offer quality content and services.
6) Write better anchor text.
7) Optimize your use of images.
8) Use heading tag appropriately.
Dealing With Crawlers
9) Make effective use of robots.txt
10) Be aware of rel="nofollow" for links.
Promotions and Analysis
11) Promote your website in the right ways.
12) Make use of free webmaster tools.
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