How To Build An In House SEO Team ?

Once you have executive support for the company-wide SEO effort, establish a core team. This is a small group ( maybe 10 people) that should include:

• a couple SEO subject matter experts (SMEs): provide SEO knowledge base;
• a systems architect: helps connect the dots;
• a technical developer lead: helps translate business requirements to the engineers;
• a couple of people from design/content programming/product groups: help you navigate the waters as to how to best work with these teams overall;
• a program manager: keeps the overall project plan together; and
• a couple project managers: to track the individual tasks and roll up into one über-plan.

The core team should be responsible for defining issues that affect all or most content channels/product pages across the company (like URL structure, site hierarchy, or page structure). This team then lays out the plan of action to fix these large-scale problems, including defining the tactics to fix the problems/optimize the assets, that is scalable across the company.