There’s no definitive SEO team structure out there, and ultimately the roles you choose need to fit with the needs of your organisational framework. That said, it pays to really consider your team design, especially when you’re communicating your resourcing requirements to HR and the Board.
Here’s an example of a team structure:

SEO typically breaks down into 4 main tasks
- Technical SEO
- Content Creation and social media
- Link building, baiting and realignment
- Metrics, analytics and reporting
Here’s an example of a team structure:

SEO typically breaks down into 4 main tasks
- Technical SEO
- Content Creation and social media
- Link building, baiting and realignment
- Metrics, analytics and reporting
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