On-page Tactics To Avoid…
1. White text on a white background (I know what you're thinking, but black on black won't work either.)
2. Hidden text over an image
3. Hiding text with CSS
4. Linking/keywording in tiny text (font size '0' doesn't work either, smarty pants)
5. Linking from a hyphen, period, comma, or any other little character
2. Hidden text over an image
3. Hiding text with CSS
4. Linking/keywording in tiny text (font size '0' doesn't work either, smarty pants)
5. Linking from a hyphen, period, comma, or any other little character
Keyword Related Things To Avoid…
6. Use the Meta Keywords tag. This is a giant waste of time.
7. Use your Title Tag as a place to list keywords.
8. Fill up your Meta Description with keywords, forgetting about click-thru rates
9. Name your images with the character limit in keywords
10. List every city and zip code within a 10 hour drive
11. Put 2000 words of keyword rich content below the footer
12. Keep track of your keyword density
7. Use your Title Tag as a place to list keywords.
8. Fill up your Meta Description with keywords, forgetting about click-thru rates
9. Name your images with the character limit in keywords
10. List every city and zip code within a 10 hour drive
11. Put 2000 words of keyword rich content below the footer
12. Keep track of your keyword density
Link Network Schemes To Avoid….
13. Link Schemes
14. Reciprocal Linking
15. Link Farms
16. Link Wheel
17. Link Exchange (unless it is a real and substantial business partnership or relationship)
18. Three Way Linking (or Two-way, Four-way or any other way)
14. Reciprocal Linking
15. Link Farms
16. Link Wheel
17. Link Exchange (unless it is a real and substantial business partnership or relationship)
18. Three Way Linking (or Two-way, Four-way or any other way)
Other Link Types To Avoid….
19. Forum/comment spam
20. Submit to thousands of directories for $12.42.
21. Segment your content and launch sub-domains so you can link to yourself
21. Segment your content and launch sub-domains so you can link to yourself
Some More Things To Avoid…
22. Measure your website's strength or success with PageRank.
23. Blindly target keywords just because your competitors are.
24. Submit to hundreds of search engines automatically for $9.99.
25. Use robots.txt to control robot access
24. Submit to hundreds of search engines automatically for $9.99.
25. Use robots.txt to control robot access
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