Monday, February 14, 2011

What Is Landing Page?

A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.

Here are a few examples of ways that landing pages are used with various traffic sources:
  • Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
  • Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
  • Traffic is sent from a link in an email to a landing page designed to prompt a purchase.
  • Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
  • The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.

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