White hat Search Engine Optimization (SEO) is the use of legitimate optimization techniques that are agreeable to search engines.These are considered best practice methods of getting your website to rank higher.
These are designed to maintain the quality and relevance of the search results people searching end up with.These include the proper use of meta-tags, an adequate keyword saturation and spider friendly page design and web design.
This included following the Terms of Service of the search engine companies. Generally, if you are doing everything above board, honest and ethically, you will be doing White Hat SEO.
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